Video content has quickly become the easiest way to reach a wider audience. From Facebook to Instagram to YouTube, a great video is sure to break through the social media noise. But video isn’t always accessible. Your video could become obsolete if the viewer is hearing-impaired or watching your content without sound. Enter subtitles.
You’re probably familiar with subtitles already. They’re the text at the bottom of the screen during movie or TV scenes of spoken dialogue. (They also denote significant noises and music.) They’re used to translate foreign films or TV programming most often. But they’re showing up more and more in social media videos. And with good reason.
85% of Facebook videos are viewed without sound. A large part of your viewership may not experience the best parts of your content-even if your video is compelling and filled with riveting quotes, music, and dialogue. Thus, subtitles ensure that viewers take away the overall meaning of your content, with or without sound. Additionally, subtitles produce a 14% lift in engagement if you’re using your video content as advertising. Subtitles’ impact on the user experience is important because more than 60% of companies are already using video as a primary marketing tool.
Text inside the video is a great way to reach more people and get those people to stick around longer. But they also make your social media content accessible. Hearing-impaired users often sift through countless user-generated posts that aren’t optimized. Subtitled videos truly stand out in this crowded playing field. These videos are inclusive, and they’re essentially bulletproof. Your message gets through, sound or no sound.
You’ll use 1 of 2 file formats when creating subtitles for Veme.ly, and for most social media platforms: the SRT file or the WebVTT file.
SRT files are text files created using SubRip software. They have the .srt extension. They’re simple text documents that contain video captions as well as timecode. However, they have no video content or data. They’re simply a complementary document that adds all your subtitles to the video. You can create SRT files using a couple common methods. Format it manually in a Text Editor, or use conversion software like SubX, which you can download for free on popular tech sites like CNET.
The WebVTT file (.vtt) is also a text file that stores caption and timecode data. But unlike the SRT file, it must be encoded using UTF-8. Also, it’s a bit more complex, allowing for comments and more sophisticated styling cues.
How To Get SRT or WebVTT Files?
You could create these files on your own with programs like TextEdit. Or use Rev.com, an on-demand media company that offers caption services and transcription for $1 per minute. Other professional services can cost as much as $3-$5 per minute.
SRT and WebVTT files aren’t the only options, however. Professional transcription services provide captioning services. You also use upload your videos to YouTube, use the native closed captioning function, and download the finished document as an .srt or .vtt. Voice recognition software works as well. Or, manually transcribe the video content yourself.
How To Upload SRT File To Add Subtitles
Adding subtitles to your content is easy when creating videos with Veme.ly. Veme.ly currently only supports SRT files. Create or generate your SRT file first. Then, upload it with a few simple steps.
- First, select the video you’re going to add to your video meme.
- Next, customize your video. Clip it to your desired length and choose your style.
- Select the Subtitles option. (This is the second icon from the left at the bottom of your screen, at the final edit screen.)
- Tap ‘Enabled’ in the Upload window. Then, tap the Upload icon.
- Select your file from either iCloud, OneDrive, Dropbox, or box.
- Upload the file. Wait for the dialog box confirming the successful upload.
How To View Subtitles
You can view all of your added subtitles, and verify that everything’s in the correct position, once your upload is complete.
- Simply toggle to the View tab on the same screen
- Slide the circular cursor through the video.
Your subtitles should align with the times coded in your .srt file. However, you can make changes if needed.
How To Edit Subtitles
Veme.ly makes it easy to edit your subtitles. You can update your original SRT file and upload it again. Or, you can scroll through the video to the subtitle in question.
- Tap ‘EDIT SUBTITLES’ button at the bottom of the screen.
- Tap the subtitle you’d like to edit.
- Tap the timecode and adjust it to the portion of the video where you’d like to see it.
- Tap Text Area to edit the subtitle content in this same window.
- Tap ‘SAVE” Button once you have made the changes.
- Tap the ‘BACK’ button.
- If you are done editing, tap the ‘DONE’ button.
- Make sure to tap ‘APPLY’ button to save all the changes you made.
How To Manually Add Subtitles
You can manually add your subtitles just as easily, even if you don’t have an SRT file.
- Revisit the Subtitles function. Toggle to the Add menu and click Enabled.
- You’ll see options to Add or Edit subtitles. Choose Add.
- Tap the timecode and scroll to the portion of the video (i.e. minutes, seconds, and milliseconds) where you’d like to add subtitles.
- Once this is done, type your subtitles in the box and click Done.
- Repeat this as many times as needed.
Subtitles are the key to producing engaging video content that communicates a strong message regardless of sound limitations. With Veme.ly, you can add them to your video with ease and precision.